Steven Lim, owner of Watcher Entertainment, and the creator/host of the YouTube series “Worth It,” joined host Michael Redd to talk about second-guessing himself, taking risks when he wanted to play it safe, and rejecting – then accepting – a job offer that would ultimately open the door to his viral online success.

“I didn’t start making videos because I wanted to make cat videos… I came here because I wanted to make really meaningful, impactful videos about culture, identity, and food.” – Steven Lim

On his wildly popular Buzzfeed YouTube series “Worth It” – gearing up for Season 9 – Steven tastes pricey food from all over the world. A long way from his hometown in Ohio, he now impacts millions with his work and world travel, including Japan, where he ate the best meal of his life.

Watcher Entertainment was launched in January 2020 by Steven Lim, Ryan Bergara, and Shane Madej. Their production studio created the viral shows Worth It and BuzzFeed Unsolved, “... and is focused on creating television-caliber, unscripted series in the digital space.”

Note: Due to technical difficulties this interview was recorded on Zoom.

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In this episode Michael and Steven talked about:

• How a career in chemical engineering took an about-face
• Why he started making YouTube videos on his phone
• Making an impact with your platform for a greater purpose
• Why his vision and values validated his intuition as a content creator 
• How to get syndicated on Hulu and Amazon
• Why “taste is the language everyone speaks”
• And more!

To ask a question, read the transcript, or learn more, visit MichaelRedd.com.

Resources:

• Watcher Entertainment
• Watcher Entertainment on YouTube
• Steven Lim on Twitter
• Steven Lim on Instagram
• Michael Redd on Instagram