The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest is Steven Sashen.

In this episode, Dave and Steven discuss:

• The Shark Tank Experience. 
• Why Xero Shoe is a movement. 
• Building a community. 
• The reality of the guarantee. 

Key Takeaways and actionable tips:

• Create your product to support the purpose. 
• Build your marketing based on the customer lifecycle. 
• A guarantee isn’t dangerous if you have a good product. 
• Just be a nice person. Don’t let the anonymity of the internet change the way you interact with humans as a human being.