High Stakes Growth

Steven Sashen: From Stand-Up Comedian to Building a $70M Footwear Brand


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Steven Sashen is the co-founder and CEO of Xero Shoes, a barefoot-inspired footwear brand doing over $70M in annual revenue.


Expect to hear about:

– From Stand-Up to Start-Up: What Steven learned as a professional stand-up comedian and how solving his own running injuries led to Xero Shoes.

– Shark Tank: Why he turned down Kevin O’Leary’s $400K offer for 50% of the company, and how this experience convinced him to go all in on Xero Shoes.

– Scaling: How Xero hit $70M in annual sales and maintains one of the highest repeat-purchase rates in footwear.

– PE & Agencies: Why Steven believes that working with PE and agencies can be tricky, and his rules for identifying worthwhile partnerships.

– Life Lessons: Steven thoughts on happiness, luck, how to spend wisely, and his top two book suggestions for anybody looking to live better.


Find Steven on:
LinkedIn - https://www.linkedin.com/in/sashen/

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High Stakes GrowthBy Jetset