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Only Here welcomes former Mattel, Inc. Chief Brand Officer Lisa McKnight or a conversation on leading the “Barbie Renaissance” and transforming one of the world’s most iconic brands. McKnight and Chancellor Daniel Pullin explore values-driven leadership, balancing heritage with bold reinvention and what it takes to steward brands that shape culture and commerce. During her visit to TCU as a Green Honors Chair in the Bob Schieffer College of Communication, McKnight also discusses mentoring the next generation of storytellers and why authentic leadership is paramount.
By Texas Christian University5
66 ratings
Only Here welcomes former Mattel, Inc. Chief Brand Officer Lisa McKnight or a conversation on leading the “Barbie Renaissance” and transforming one of the world’s most iconic brands. McKnight and Chancellor Daniel Pullin explore values-driven leadership, balancing heritage with bold reinvention and what it takes to steward brands that shape culture and commerce. During her visit to TCU as a Green Honors Chair in the Bob Schieffer College of Communication, McKnight also discusses mentoring the next generation of storytellers and why authentic leadership is paramount.

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