Hungry people don’t always know they’re hungry—until they catch a whiff. In this message, Pastor Matt shows how the Spirit is stirring a hunger for Jesus in our culture and how the church must steward the gospel well.

We unpack what that looks like: knowing the gospel clearly, living it with integrity, sharing it wisely, guarding it from distortion, and investing it in people. Just like the aroma of fresh bread draws us to the table, our lives should carry the aroma of Christ that awakens hunger for him.