One oleh. Lots of stickers. A nation’s messages captured before they vanished.

Meet Jeff Weiss — an American oleh, author, and endurance athlete who found new purpose in Tel Aviv. After encountering the memorial stickers honoring Israelis killed on October 7th and in the war that followed, Jeff launched Stickers of Meaning, a project preserving their powerful mottos and personal stories.

In this episode, Jeff shares why these messages resonated so deeply, what they reveal about Israeli resilience, and how his own Aliyah journey — from New York to Florida to Tel Aviv — led him toward a renewed sense of meaning and connection.

Mentioned in this episode:

Stickers of Meaning — Israeli memorial sticker project https://www.stickersofmeaning.com/

Jeffrey Weiss Author Site — Books by Jeff Weiss -https://www.jeffreyweissauthor.com/

Nahalat Binyamin Market — Arts & crafts street fair -https://www.nachlatbinyamin.com/en/

Ben Yehuda 126 Synagogue (“126”) — Popular Anglo-friendly shul - https://www.facebook.com/126BenYehuda/

Production by Yazek Shrem

Social Media & Business Coordinator - Tehliah Simantov

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