an article from Better Marketing, argues that creating "how-to" content is no longer the best strategy for audience building. The author, Meera Kothand, contends that "how-to" content, once considered the gold standard, is now readily available through content mills and AI, making it less effective for differentiating oneself in a crowded market. Instead, she advocates for "perspective-shifting content" that challenges assumptions and helps audiences develop deeper understanding. Kothand also discusses the pitfalls of "how-to" content, such as blurring the line between free and paid offerings, leading to burnout, and ultimately leaving audiences with a false sense of accomplishment. She concludes by recommending a content strategy that blends "how-to" with "why-to" and encourages critical thinking.

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