STIR

In 2016, Christina Goldberg left town for a legal conference with one law partner and came home with another. Her partnership had collapsed almost overnight. Julie Luhrsen was sitting next to her, and she wasn’t interested in walking away. They would build something of their own.

Ten years later, Luhrsen Goldberg is a nine-person personal injury and family law firm. Chris sits down with both managing partners to talk about turning a crisis into a company. They cover building a client pipeline from scratch and why two very different personalities make one strong partnership.

In this episode:

How the end of one partnership started another
Building new business when you’ve only ever practiced law
Co-managing partners who balance each other out, and how their staff decide which partner takes each client
Leading with empathy in family law and personal injury cases
Knowing when to be the leader and when to be the boss
Why AI-drafted legal advice worries them
Roller derby, Court TV and the trial that inspired a career

Chapters:

00:00 Cold open
00:45 First jobs and first cars
07:00 How they got into law
10:30 The Luhrsen Goldberg origin story
16:30 Two partners, no big egos
19:30 Morning and evening routines
26:30 Empathy in family law and personal injury
33:00 Growing pains and the boss vs. leader balance
37:30 AI and the law
41:30 Dinner guests and the next guest’s question

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---- We are a team of data driven and over-caffeinated creatives that focus on one important thing: driving results through leads and sales for our clients. Nobody hires us to create something ordinary. We listen, strategize, and produce campaigns and material that change the course of our clients’ businesses. We work with small businesses to big brands all over the country, but call Sarasota home. Want to get an inside look at everything we do at Aginto? Follow us below to get a front row seat. Aginto - A Digital Agency 2803 Fruitville Road Sarasota, Florida 34237

Mitch Lomazov coaches high performers, the people so excellent at their craft that performance, longevity, and the rest of life quietly slip to the back burner. In this episode of Stir, Mitch joins Chris Williams to talk about why sustainability beats raw output, and why financial results show up as a byproduct rather than the goal.

The conversation runs through energy management and the four buckets of work Mitch uses to map tasks to natural focus windows, the myth of rise-and-grind for night owls, and how to figure out when you actually do your best thinking. Mitch also breaks down the generational gap in the workplace, arguing that what happened to a person between ages 5 and 15 explains far more about how they show up than any label.

Along the way Mitch shares his path from an accounting and finance degree to the keynote stage and an executive pastor role, why that numbers background gives him an edge, building a speech therapy clinic with his wife during the pandemic, and the idea that a no is a yes to something else, and a yes is a no to everything else.

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---- We are a team of data driven and over-caffeinated creatives that focus on one important thing: driving results through leads and sales for our clients. Nobody hires us to create something ordinary. We listen, strategize, and produce campaigns and material that change the course of our clients’ businesses. We work with small businesses to big brands all over the country, but call Sarasota home. Want to get an inside look at everything we do at Aginto? Follow us below to get a front row seat. Aginto - A Digital Agency 2803 Fruitville Road Sarasota, Florida 34237

In this episode of Stir, Chris Williams sits down with Steve Ramsey of Courageous Consulting to talk about the real weight of entrepreneurship, leadership, and growth.

Steve shares how he built a company to nearly eight figures and 80 employees, only to realize that success on the outside can still feel like drowning on the inside. From learning how to move from operator to leader, to understanding key man risk, company culture, delegation, and the loneliness of ownership, this conversation is full of hard-earned lessons for founders and business leaders.

Through Courageous Consulting, Steve now helps other entrepreneurs navigate the same leadership gaps, people challenges, and growth plateaus he once faced himself.

This episode is a powerful reminder that building a business is not just about revenue.

► Schedule a Consultation Visit https://aginto.com/ Or Call us directly - 941-315-8190 ► Connect with us on Social Media and stay in the know. Connect on LinkedIn

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---- We are a team of data driven and over-caffeinated creatives that focus on one important thing: driving results through leads and sales for our clients. Nobody hires us to create something ordinary. We listen, strategize, and produce campaigns and material that change the course of our clients’ businesses. We work with small businesses to big brands all over the country, but call Sarasota home. Want to get an inside look at everything we do at Aginto? Follow us below to get a front row seat. Aginto - A Digital Agency 2803 Fruitville Road Sarasota, Florida 34237

In this episode of Stir, Chris Williams of Aginto sits down with Alejandro Florez of The Cleaning Pros America to talk about what it really takes to grow a service business the right way. From his family’s entrepreneurial roots in Colombia to rebuilding through the cleaning industry in Florida, Alejandro shares how leadership, discipline, and a sharper client focus helped shape the company’s next chapter.

The conversation covers scaling a labor-intensive business, defining the right ideal client, building stable teams, lowering attrition, and creating what Alejandro calls “operational peace.” If you are a business owner trying to grow with more intention and less chaos, this episode is packed with real insight.

Learn more about The Cleaning Pros America here: https://www.tcp-america.com/

► Schedule a Consultation Visit https://aginto.com/ Or Call us directly - 941-315-8190 ► Connect with us on Social Media and stay in the know. Connect on LinkedIn

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---- We are a team of data driven and over-caffeinated creatives that focus on one important thing: driving results through leads and sales for our clients. Nobody hires us to create something ordinary. We listen, strategize, and produce campaigns and material that change the course of our clients’ businesses. We work with small businesses to big brands all over the country, but call Sarasota home. Want to get an inside look at everything we do at Aginto? Follow us below to get a front row seat. Aginto - A Digital Agency 2803 Fruitville Road Sarasota, Florida 34237

In this episode of Stir, Chris Williams sits down with Nina Hunter, owner of Voda Cleaning & Restoration Sarasota, to talk about what it really takes to build a business from the ground up in a high-demand industry.

From an unexpected corporate layoff to launching a restoration company just before a hurricane, Nina shares how she stepped into entrepreneurship in real time. She opens up about handling clients on their worst days, building trust through empathy, and navigating the early stages of business ownership without a roadmap.

The conversation also dives into networking, relationship-building, and why being a “connector” has played a major role in her rapid growth and recognition in the Sarasota business community.

If you’re an entrepreneur, business owner, or someone thinking about making the leap, this episode offers a real, unfiltered look at what it takes to build something meaningful.

Learn more about Voda:
https://myvoda.com/sarasota/

► Schedule a Consultation Visit https://aginto.com/ Or Call us directly - 941-315-8190 ► Connect with us on Social Media and stay in the know. Connect on LinkedIn

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---- We are a team of data driven and over-caffeinated creatives that focus on one important thing: driving results through leads and sales for our clients. Nobody hires us to create something ordinary. We listen, strategize, and produce campaigns and material that change the course of our clients’ businesses. We work with small businesses to big brands all over the country, but call Sarasota home. Want to get an inside look at everything we do at Aginto? Follow us below to get a front row seat. Aginto - A Digital Agency 2803 Fruitville Road Sarasota, Florida 34237

In this episode of Stir, Chris Williams of Aginto sits down with Laurie McCracken of Baby Fox Academy to talk about what it really takes to build a high-quality early childhood education business.

Laurie shares how Baby Fox Academy grew from an in-home childcare model into a thriving multi-location program, why the early years matter so much in brain development, and what most people misunderstand about childcare. She also opens up about hiring the right team, balancing compassion with accountability, and why “building brains, not babysitting” is at the center of everything they do.

From parent education and staff development to advocacy and long-term vision, this conversation offers a thoughtful look at leadership in one of the most important industries in any community.

If you are a parent, educator, entrepreneur, or business owner, this episode is packed with practical insight and perspective.

In this episode, we cover:

How Baby Fox Academy got started

Learn more about Baby Fox Academy:
https://babyfoxacademy.com/

Subscribe for more Stir interviews featuring business owners, leaders, and entrepreneurs sharing the lessons behind their journey.

► Schedule a Consultation Visit https://aginto.com/ Or Call us directly - 941-315-8190 ► Connect with us on Social Media and stay in the know. Connect on LinkedIn

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---- We are a team of data driven and over-caffeinated creatives that focus on one important thing: driving results through leads and sales for our clients. Nobody hires us to create something ordinary. We listen, strategize, and produce campaigns and material that change the course of our clients’ businesses. We work with small businesses to big brands all over the country, but call Sarasota home. Want to get an inside look at everything we do at Aginto? Follow us below to get a front row seat. Aginto - A Digital Agency 2803 Fruitville Road Sarasota, Florida 34237

In this episode of Stir, Alex shares his journey from a global upbringing—living in Peru, Mexico, the United States, and Germany—to leading a rapidly growing construction company in Florida. 

After acquiring LT Plumbing in 2021, Alex helped scale the company from 32 employees to nearly 70, while navigating supply chain challenges, labor shortages, and the realities of running a growing business. But growth isn’t just about numbers. Alex dives into the leadership lessons that matter most—trusting your team, learning from failure, empowering people to do what they do best, and building systems that allow a company to scale. From expanding revenue and investing in people to navigating hiring mistakes and leadership growth, this conversation offers honest insight into what it really takes to run and grow a company. 

In this episode, Alex discusses: 

Whether you’re an entrepreneur, business owner, or aspiring leader, Alex’s story is packed with practical lessons on leadership, humility, and building a strong team. 

Learn more about LT Plumbing: https://www.ltplumbingllc.com/ Subscribe for more conversations with entrepreneurs sharing the real stories behind building their businesses. 

► Schedule a Consultation Visit https://aginto.com/ Or Call us directly - 941-315-8190 ► Connect with us on Social Media and stay in the know. Connect on LinkedIn

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---- We are a team of data driven and over-caffeinated creatives that focus on one important thing: driving results through leads and sales for our clients. Nobody hires us to create something ordinary. We listen, strategize, and produce campaigns and material that change the course of our clients’ businesses. We work with small businesses to big brands all over the country, but call Sarasota home. Want to get an inside look at everything we do at Aginto? Follow us below to get a front row seat. Aginto - A Digital Agency 2803 Fruitville Road Sarasota, Florida 34237

This conversation goes past the surface of audiology and into something more human. Dr. Crosby shares insights from years of working closely with patients—how hearing loss impacts relationships, identity, and everyday life, and why real care starts with listening first. From the evolution of hearing technology to the emotional realities patients face, this episode highlights the balance between science and empathy—and what it takes to build trust in a field where communication is everything. 

You’ll hear: How hearing loss affects more than just sound The role of trust and patience in patient care Why great practitioners focus on people, not just problems The mindset behind long-term success in a specialized medical field At its core, this episode is about connection—how we communicate, how we support others, and how small improvements can make a life-changing difference. 

Learn More about Dr. Noël Crosby: 

► Schedule a Consultation Visit https://aginto.com/ Or Call us directly - 941-315-8190 ► Connect with us on Social Media and stay in the know. Connect on LinkedIn

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---- We are a team of data driven and over-caffeinated creatives that focus on one important thing: driving results through leads and sales for our clients. Nobody hires us to create something ordinary. We listen, strategize, and produce campaigns and material that change the course of our clients’ businesses. We work with small businesses to big brands all over the country, but call Sarasota home. Want to get an inside look at everything we do at Aginto? Follow us below to get a front row seat. Aginto - A Digital Agency 2803 Fruitville Road Sarasota, Florida 34237

Matt shares the reality of stepping into ownership without having all the answers. 

While he knew the roofing trade, the business side was a different challenge altogether — from scheduling and systems to insurance, marketing, and managing financial pressure. He opens up about the early days of taking over the company when things were tight, confidence was tested, and every decision carried weight. 

One of the biggest takeaways from this episode is Matt’s perspective on stress: “Stress is the small things you’re avoiding.” That mindset shaped the way he learned to lead — by handling problems quickly, taking care of customers, and not letting small issues turn into major ones. 

In this conversation, Matt talks about: Taking over a business in a difficult financial spot The challenge of learning the business side of roofing How JobTread helped create better systems and scheduling

Matt also shares his background growing up Mennonite, how construction was already part of his world, and how a job he once thought he’d never want to do eventually turned into a business he now leads. This episode is packed with honest insights for business owners, contractors, and anyone building something while learning on the go. If you’re an entrepreneur trying to grow a business, manage stress, serve customers well, and lead with integrity, this episode is for you. 

Be sure to like, comment, and subscribe for more conversations with business owners and leaders on Stir.

► Schedule a Consultation Visit https://aginto.com/ Or Call us directly - 941-315-8190 ► Connect with us on Social Media and stay in the know. Connect on LinkedIn

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---- We are a team of data driven and over-caffeinated creatives that focus on one important thing: driving results through leads and sales for our clients. Nobody hires us to create something ordinary. We listen, strategize, and produce campaigns and material that change the course of our clients’ businesses. We work with small businesses to big brands all over the country, but call Sarasota home. Want to get an inside look at everything we do at Aginto? Follow us below to get a front row seat. Aginto - A Digital Agency 2803 Fruitville Road Sarasota, Florida 34237

Heather shares her journey as a longtime massage therapist in Sarasota, reflecting on what she has learned since entering the field in the mid-90s and how those experiences shaped the vision behind Unwind. Together, Heather and David discuss the reality of building a wellness-centered business, the difference between theory and hands-on experience, and why true healing is far more intuitive than most people realize. 

This conversation also explores mentorship, protecting your energy, staying connected to your “why,” and how community plays a major role in growing a meaningful business. From massage therapy and yoga to business ownership and personal purpose, this episode is filled with thoughtful insight and authentic perspective. 

► Schedule a Consultation Visit https://aginto.com/ Or Call us directly - 941-315-8190 ► Connect with us on Social Media and stay in the know. Connect on LinkedIn

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---- We are a team of data driven and over-caffeinated creatives that focus on one important thing: driving results through leads and sales for our clients. Nobody hires us to create something ordinary. We listen, strategize, and produce campaigns and material that change the course of our clients’ businesses. We work with small businesses to big brands all over the country, but call Sarasota home. Want to get an inside look at everything we do at Aginto? Follow us below to get a front row seat. Aginto - A Digital Agency 2803 Fruitville Road Sarasota, Florida 34237