The Happily Different Podcast

Stirring Up Change: Lin Jiang's Leap from Finance to Flavorful Oats

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Welcome back to another episode of The Happily Different Podcast. Today, we have the inspiring story of Lin Jiang, the founder and CEO of Yishi Foods. Lin's unique journey takes us from the world of finance and consulting to her passion for creating healthy, Asian-inspired food.

Growing up in China, Lin developed a special connection with food, particularly with a beloved black sesame cereal. However, after moving to the US and embarking on a career in finance and consulting, she noticed the lack of functional, nutritious food products. Inspired by her childhood favorite and driven by her newfound insight, she took a leap of faith and founded Yishi Foods​.

In this episode, Lin shares:

  • Her unique transition from finance to food, and how this drastic career shift has influenced her mission to provide healthier food options.
  • The story behind Yishi Foods, from the initial inspiration of a traditional Asian cereal to its current success in the US market.
  • Her perspective as an Asian female founder and first-generation immigrant, and how this has shaped her approach to entrepreneurship.
  • Her vision for the future of the food and beverage industry, emphasizing the increasing importance of health and wellness in our food choices.
  • Valuable lessons she learned from her time at Boston Consulting Group that have shaped her approach to building a diverse and dynamic team at Yishi Foods​.

    • This episode is a must-listen for anyone interested in entrepreneurship, career transitions, and the journey of bringing a unique product to market.

    For more about Lin and Yishi Foods, visit the Yishi Foods website here.

    Stay tuned for more unique and inspiring stories on The Happily Different Podcast.

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    The Happily Different PodcastBy Ryan Jaskiewicz