What are 3 things you will learn

1. Evolution of Romo Inc.: The podcast discusses the historical journey of Romo Inc., which began in 1902 as a furniture manufacturing business and later transitioned to textiles. This evolution highlights the company's adaptability and strategic pivots in response to market demands over the decades.
2. Family Business Dynamics: Frederic Henry elaborates on the unique aspects of working in a family-owned business, especially one that has lasted for five generations. He shares insights into the challenges and advantages of maintaining a family legacy while driving innovation and growth, emphasizing the importance of leadership and autonomy in fostering a thriving work environment.
3. Branding and Marketing Strategies: The conversation delves into the significance of branding in luxury markets. Frederic discusses the distinct identities of Romo's six brands and the importance of authentic storytelling in connecting with consumers. He explains how effective branding creates an emotional experience for customers, differentiating the company in a competitive landscape.