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Stitching the Ideal Fit for India's ₹15K Cr Western Wear Market for Women ft Ayushi Gudwani, Founder & CEO of FS Life | That One Idea S03 E09
In this episode, we have Anjali Sosale, Partner at WaterBridge Ventures, chatting with Ayushi Gudwani, founder and CEO of FS Life. FS Life, (previously @FableStreet ) is a house of brands running three brands: FableStreet - a premium western-wear clothing brand for women, Pink Fort (@PinkfortByFableStreet ) - a modern Indian wear brand reimagining traditional clothing for women, and March - a sterling silver and semi-precious jewellery brand.
Ayushi ventured into entrepreneurship when experienced the difficulty of finding well-fitted and comfortable western workwear for herself in the Indian market. She started as a digitally native, vertically integrated brand. Today, FS Life has evolved into a multiple category western wear brand, having served 100K+ customers, including prominent CEOs/CXOs and celebrities.
Prior to starting up, Ayushi spent 7 years at McKinsey, where she consulted various organizations on strategy, growth and scale. Ayushi is an engineer from NSIT, Delhi and an MBA (silver medalist) from IIM Calcutta. She has been recognised at BW 40 under 40 (2022), Fortune India 40 under 40 (2021), titled the ‘Queen of Workwear’ by India Today group (2022), and awarded the ‘Incredible Women Achiever’ by the Indian Chamber of Commerce (2022).
Disclaimer: The information in this podcast (“Content”) is solely for educational and information purposes. The content does not reflect the views or opinions of WaterBridge Ventures and/or any of its members. The content is not intended to be legal or other expert advice or services and should not be used in place of consultation with appropriate professionals. The content shall not be reproduced, distributed, shared, or relied upon in any manner whatsoever, in whole or part, without prior written permission of WaterBridge Ventures. In no event shall WaterBridge Ventures and/or any of its members be liable for any liability, loss, injury or risk which is incurred or suffered as a direct or indirect result of the use of the contents.
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By WaterBridge VenturesIn this episode, we have Anjali Sosale, Partner at WaterBridge Ventures, chatting with Ayushi Gudwani, founder and CEO of FS Life. FS Life, (previously @FableStreet ) is a house of brands running three brands: FableStreet - a premium western-wear clothing brand for women, Pink Fort (@PinkfortByFableStreet ) - a modern Indian wear brand reimagining traditional clothing for women, and March - a sterling silver and semi-precious jewellery brand.
Ayushi ventured into entrepreneurship when experienced the difficulty of finding well-fitted and comfortable western workwear for herself in the Indian market. She started as a digitally native, vertically integrated brand. Today, FS Life has evolved into a multiple category western wear brand, having served 100K+ customers, including prominent CEOs/CXOs and celebrities.
Prior to starting up, Ayushi spent 7 years at McKinsey, where she consulted various organizations on strategy, growth and scale. Ayushi is an engineer from NSIT, Delhi and an MBA (silver medalist) from IIM Calcutta. She has been recognised at BW 40 under 40 (2022), Fortune India 40 under 40 (2021), titled the ‘Queen of Workwear’ by India Today group (2022), and awarded the ‘Incredible Women Achiever’ by the Indian Chamber of Commerce (2022).
Disclaimer: The information in this podcast (“Content”) is solely for educational and information purposes. The content does not reflect the views or opinions of WaterBridge Ventures and/or any of its members. The content is not intended to be legal or other expert advice or services and should not be used in place of consultation with appropriate professionals. The content shall not be reproduced, distributed, shared, or relied upon in any manner whatsoever, in whole or part, without prior written permission of WaterBridge Ventures. In no event shall WaterBridge Ventures and/or any of its members be liable for any liability, loss, injury or risk which is incurred or suffered as a direct or indirect result of the use of the contents.