This week on the Stock Show Sisters podcast, co-host Ricki interviews Heather Welper, a production manager at Cultivate Agency, content creator, Hereford cattle producer with her husband Calvin, and a 2025 Cowgirl 30 Under 30 honoree. Heather shares how relationships led to her career path after earning an agricultural communications degree from Tarleton State, and why early-career in-office work builds professionalism before remote roles. She explains how her social media platform began during COVID while seeking infertility community, later evolving into stock show lifestyle and fashion guidance, emphasizing authenticity and confidence amid online criticism. Heather discusses trusting God’s timing through infertility loss and adoption of their son, Crew, and how surrender shaped major life moments. She also covers lessons from marriage, motherhood, judging local shows through reputation, personal style tips, and where to find her online.
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