In this episode of Stoke Sessions, Matt, DK, and Brad discuss recent trade show experiences at Expo West and the Annual Meat Conference. We highlight some standout brands and products we encountered like The Jolly Llama, Eat Coyotas, Evergreen, and Wanderlish. We review some of the good branding, packaging, and product taste in attracting consumers and mention the rising trend of mushrooms being featured in various products. We touch on the changing preferences of younger generations when it comes to meat consumption and cooking methods, with a surprising rise in popularity of the air fryer. The conversation discussed the experience at a trade show and highlighted the importance of creativity and innovation in attracting customers. It was noted that smaller brands are putting in extra effort to stand out and connect with retailers. The conversation also mentioned specific brands that stood out for their visual presentation and engaging booth staff. However, there was also a mention of a brand that missed the mark with their product and booth experience. The importance of human interaction and the personality of a brand was emphasized. The conversation concluded with a discussion about upcoming trade shows and the excitement around innovation in the food and beverage branding space.

• Good branding, packaging, and product taste are crucial in attracting consumers at trade shows.
• Mushrooms were a prominent trend at Expo West, appearing in various products.
• Having enthusiastic and knowledgeable staff at trade show booths makes a significant difference.
• Younger generations have different preferences when it comes to meat consumption and cooking methods.
• Smaller brands are putting in extra effort to stand out and connect with retailers at trade shows.
• Visual presentation and engaging booth staff can make a brand stand out.
• The personality and human interaction of a brand are crucial for its success.
• Researching and understanding consumer trends is important for brands at trade shows.

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