In 1983, two hippie farmers decided to sell homemade organic yogurt to help raise money for their educational farm in New Hampshire. As the enterprise grew into a business, it faced one near-death experience after another, but it never quite died. In fact it grew — into one of the most popular yogurt brands in the US. PLUS in our postscript "How You Built That," how Indiana Jones inspired Steve Humble to sell secret passageways for a living.

Stonyfield Yogurt: Gary Hirshberg

Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built. Order the How I Built This book at <a href="https://www.guyraz.com/" rel="noopener">https://www.guyraz.com/</a>

Business

Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built. Order the How I Built This book at https://www.guyraz.com/

Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built. Order the How I Built This book at <a href="https://www.guyraz.com/" rel="noopener noreferrer">https://www.guyraz.com/</a>

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Stonyfield Yogurt: Gary Hirshberg

Stonyfield Yogurt: Gary Hirshberg