Book Is the Hook

Stop Applying, Start Creating: The “Gift of Value” Strategy


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Graduating into a recession will mess with your head. Charlie Hoehn lived it.

In 2008, he did everything “right,” then got ignored by 100+ job applications and ended up spiraling on his parents’ bathroom floor. That breakdown turned into a turning point. Charlie stopped asking for permission, started creating value, and used a simple strategy to open doors to people like Tim Ferriss, Seth Godin, and Ramit Sethi.

We talk organization, discipline, rejection, and the mindset shift that separates conventional careers from unconventional ones.

In this episode, you’ll learn:

  • Why job applications fail, and what works instead

  • The “gift of value” method for creating your own opportunities

  • How Charlie used a 60-day deadline to force focus and execution

  • How to build credibility with proof of work (even with zero experience)

  • How to handle family pressure when your path looks “crazy”

  • How high performers make work feel like play, without losing results

    If you’re stuck, overlooked, or tired of playing the resume game, this episode gives you a real plan.

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    Book Is the HookBy Eric Koester

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