“That sounds like a great idea” is not validation.

It may be support. It may be encouragement. It may even be sincere.

But it does not mean someone has a painful problem, budget, urgency, or willingness to take action.

In this podcast, I’ll show you how to validate a consulting or service business idea without relying on polite feedback.

We’ll break down the questions to avoid, the better questions to ask, and how to spot real buying signals before you build the wrong offer.

I’ll also walk through a simple framework you can use in your next five customer conversations.