Stop asking what you can delegate as an agency owner

Agency owners ask Chip and Gini all the time how they can figure out what to delegate — and how to do it — to free up time in their days.

In this episode, they talk about why agency owners should change their mindset to assume they will delegate anything that comes across their desks — then only keep it for themselves if they can’t find any viable alternative.

It’s a subtle but important shift in thinking that can help you get more time to work on your business or even simply get some more rest.

Key takeaways

* Chip Griffin: “You need to default to getting it off your plate. So any task that comes to you, you should now as an agency owner, just say to yourself, Who am I delegating this to?”

* Gini Dietrich: “You go straight from being in meetings to being in meetings the next day and then it’s this cycle that you can’t break so you don’t have time to delegate.”

* Chip Griffin: “Get it out of your head that your clients care who is doing the work.”

* Gini Dietrich: “If you’re doing administrative work, you’re an administrative assistant. So get those things off of your desk.”

Related

* Skinny jeans, delegating work, and leading business development

* ALP 12: Getting help from assistants, VA’s, and other resources

* When owners do work below their pay grade

* Escaping your agency for a day, a week, a month, or more

View Transcript

The following is a computer-generated transcript. Please listen to the audio to confirm accuracy.

Chip Griffin: Hello and welcome to another episode of the Agency Leadership Podcast. I’m Chip Griffin.

Gini Dietrich: And I’m Gini Dietrich.

Chip Griffin: And Gini, I’ve got a bunch of assignments for you today, so stay tuned. Okay. Right after this.

Gini Dietrich: Is one of the assignments buying you a birthday gift for your birthday in six days?

Chip Griffin: It is not.

Gini Dietrich: It’s not?

Chip Griffin: I, I, I’m not a big fan of gifts, so. I’m sure, I’m sure we’ve talked about this before.

Gini Dietrich: I am a great fan of gifts, so you can send me a gift and send me Chip’s gifts as well.

Chip Griffin: Feel free. Send Gini my gifts. That, that, that, there we go. That’s, that’s my birthday present to myself.

Gini Dietrich: Especially if it’s wine, if you’re sending Chip wine, I will take it. I will, I will fall on my sword and take it for him.

Chip Griffin: You’d like some wine with your whine, huh? And you can interpret and spell that however you’d like.

Gini Dietrich: That’s right. Six more days.

Chip Griffin: Yeah. Yeah. I’ll be in a whole different decade.

Gini Dietrich: Wow. The forties. That’s what it is.