Are you tired of couples handing you a shopping list of specific flowers and expecting you to magically source every single one, even when it’s out of season or unavailable? You’re not alone. So many florists feel stuck working with clients who micromanage their designs, but it doesn’t have to be this way.

In this episode, I’m breaking down why this keeps happening and, more importantly, how you can change it.

We’ll talk about how your marketing might accidentally be inviting picky, controlling clients (without you even realising it), and how to shift into authority-driven marketing that shows people you’re the expert from day one. I’ll walk you through how to lead your consultations in a way that stops couples from dictating flower varieties, and how to build real trust so clients feel confident letting you take creative control.

If you’re dreaming of couples who say, “I trust you, do your thing!” and who get excited about your artistry rather than the exact flower list, this episode will help you get there.

Want help applying this to your own floristry business?

Wildflower Academy is where we do this work properly, blending mindset, strategy, and real-world systems so wedding florists can grow without burnout or constant comparison.

Inside the Academy, you’ll learn how to:

If you’re ready to stop spiralling and start building with intention, you’ll feel right at home in Wildflower Academy.

Click here to join!