SmartBox Dental Marketing

Stop Being A “Herd” Dentist


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Patient Attraction Episode 1235
– Thanks for watching the Patient Attraction Podcast.
– I’m Colin Receveur, CEO of SmartBox.
– I know thousands of dentists, and I’m amazed at how few make any effort to stand out.
– I’m also amazed at how many dentists are frustrated by how their practice is going but make no real effort to change.
– You know the saying – if you do what you’ve always done, you’ll get what you’ve always gotten.
– But change seems to be hard for a lot of dentists.
– Even though they’re getting a lot of low case value patients – price shoppers, insurance-driven patients, and one-and-dones – they keep on marketing the same way.
– I don’t know whether that’s you, but if it is, the time has come to forget the traditional dental marketing approach.
– I say that because competition is heating up in almost every market.
– If corporate dentistry isn’t in your market now, it will be.
– If practices in your area haven’t joined a dental service organization yet, some of them will.
– If new dental school graduates haven’t opened new practices in your market, just wait.
– It’s not a case of getting what you’ve always gotten – you’ll get less.
– I don’t mean to sound all doom and gloom, but those are the facts.
– So if there was ever a time to rebel, it’s now.
– But I understand that completely revamping a dental practice’s marketing approach is a lot of work.
– In fact, it may be too much work for the typical busy practice.
– Dr. Ryan Shepherd of Albuquerque, New Mexico, was ready to change, and he chose SmartBox.
– He told us, “After I did one of the webinars, I really felt confident that you guys knew what you were doing.
– “You could take me from point A to point B with virtually no pain on my part and relatively little involvement on my part.
– “And that’s important to me because I don’t have time to become an expert; I’ve gotta be a dentist, I’ve gotta be a business owner.
– “I knew that in order to make a significant stride and a significant change, it was going to have to be something that was a significant investment.
– “I wasn’t shocked in the least when I was told how much this was going to cost.
– “And when I break it down, I think it’s absolutely worth every penny of it.”
– You can succeed on your own terms with SmartBox.
– We take care of providing a steady stream of better patients.
– You’re freed up to focus on doing the dentistry on higher-value patients.
– That means less work, more money, less hassle.
– It even means time away from the practice for most dentists.
– Discover what our industry-leading Patient Attraction System® can do for you.
– Visit smartboxdentalmarketing.com and reserve your free, no-obligation Practice Discovery Session.
– We’ll discuss your goals, your capabilities, and your particular market.
– After the session, you’ll receive your free Patient Attraction Roadmap as well.
– If you have it in you to be a renegade dentist, the future is wide open.
– SmartBox will help you get there.
– Join me for our next podcast.
– Until then, keep moving forward.
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SmartBox Dental MarketingBy SmartBox Dental Marketing