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Stop Blaming Strategy When the Real Problem Is Operations with Beth Trejo
Your marketing strategy isn't broken. Your workflow is.
If growth feels stuck, most people reach for a new strategy. Beth Trejo says that's the wrong move and she has 14 years of running a social media agency to back it up.
Alyssa Nolte and Beth Trejo dig into why "strategy" has become a catch-all excuse for workflow and ownership failures and what to fix first.
Why listen? If you lead a marketing team, own a business, or keep wondering why your strategy isn't working, this episode will reframe the problem entirely. The answer is probably not what you think.
3 Key Takeaways:
- Clear ownership is step one. If nobody knows who owns what and what "done" looks like...no strategy will save you.
- Operational strength isn't optional. The brands that do the most, test the most, and grow the most are operationally excellent. Not just strategically clever.
- Give it time. Three to four months is the minimum before pulling the plug on a campaign. Changing too fast creates brand whiplash - not results.
People and Resources Mentioned:
- Beth Trejo — CEO of Chatterkick | chatterkick.com | LinkedIn: Beth Trejo
- Will at SEER Interactive — Chief Innovation Officer, recommended follow for AI and marketing insights | LinkedIn: search Will at SEER Interactive
- Alyssa Nolte — alyssanolte.substack.com | linkedin.com/in/alyssanolte
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By Alyssa NolteYour marketing strategy isn't broken. Your workflow is.
If growth feels stuck, most people reach for a new strategy. Beth Trejo says that's the wrong move and she has 14 years of running a social media agency to back it up.
Alyssa Nolte and Beth Trejo dig into why "strategy" has become a catch-all excuse for workflow and ownership failures and what to fix first.
Why listen? If you lead a marketing team, own a business, or keep wondering why your strategy isn't working, this episode will reframe the problem entirely. The answer is probably not what you think.
3 Key Takeaways:
- Clear ownership is step one. If nobody knows who owns what and what "done" looks like...no strategy will save you.
- Operational strength isn't optional. The brands that do the most, test the most, and grow the most are operationally excellent. Not just strategically clever.
- Give it time. Three to four months is the minimum before pulling the plug on a campaign. Changing too fast creates brand whiplash - not results.
People and Resources Mentioned:
- Beth Trejo — CEO of Chatterkick | chatterkick.com | LinkedIn: Beth Trejo
- Will at SEER Interactive — Chief Innovation Officer, recommended follow for AI and marketing insights | LinkedIn: search Will at SEER Interactive
- Alyssa Nolte — alyssanolte.substack.com | linkedin.com/in/alyssanolte