Demand Gen Confidential

Stop Boring Campaigns: Generating Smarter Marketing Wins w/Guido Nuijten

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In this episode, Guido Nuijten joins us to break down how to stop running boring campaigns and start building smarter, revenue-generating ones.

We dive into why focusing on targeting beats channel obsession, how brand awareness fuels real pipeline growth, and why marketers need to work hand-in-hand with sales for true impact. 


Plus, Guido shares fresh insights on using offline marketing creatively in a digital world.


🔥 Topics we cover:

  • 00:00 Introductions

  • 06:32 How to build campaigns that actually convert

  • 25:52 Secrets to better marketing-sales collaboration

  • 34:51 Creative offline strategies that modern marketers should steal

    • If you’re tired of playing it safe and want to stand out (and win), this one's for you.


    👋 Connect with Guido Nuijten on LinkedIn

    🔗 Learn more about Hoolty


    Subscribe and don’t miss future episodes on building marketing that actually drives revenue.

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    Demand Gen ConfidentialBy Logan Rivenes
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