As if being trapped in a commodity sector wasn't bad enough, estate agents have the added problem that their social media content is incredibly boring. 

Scrolling through social media feeds, one has to ask - who is this dreary content for? Certainly not their potential clients. Possibly for their circle of friends, but more likely, an ego trip of having actually posted something when many agents post nothing. 

"Wise men speak because they have something to say. Fools speak because they have to say something."  - Plato.