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Stop Bribing Your Customers
Why do people think it's okay to bribe their customers to talk about them in social media?
There's a company down in SoHo that is offering a deal to its customers: If you mention them on Twitter, they will give you dollars off of your purchase. Customers will get $1 for every 500 followers they have up to $20.
The company makes gourmet onesies for adults. Just because someone has 10,000 followers and the person tweets about it, doesn't mean the person is influential about onesies or even cares about them. It also doesn't mean that anything will listen to the person who mentions the company just because they talked about them on social.
Quit worrying about audience and start worrying about creating the kind of experience that people actually want to create content about. Give them something they care about and they'll go ahead and create social media content on their own because they want to.
SUBSCRIBE: https://www.youtube.com/jaybaer00
SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goest to Ted Rubin (twitter.com/tedrubin), the co-author of Return on Relationship (http://www.amazon.com/Return-Relationship-Kathryn-Rose/dp/1622958209). I can't wait to see Ted's face when he hears about what this company is doing!
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
View all episodes
By Jay Baer
4.9
99 ratings
Why do people think it's okay to bribe their customers to talk about them in social media?
There's a company down in SoHo that is offering a deal to its customers: If you mention them on Twitter, they will give you dollars off of your purchase. Customers will get $1 for every 500 followers they have up to $20.
The company makes gourmet onesies for adults. Just because someone has 10,000 followers and the person tweets about it, doesn't mean the person is influential about onesies or even cares about them. It also doesn't mean that anything will listen to the person who mentions the company just because they talked about them on social.
Quit worrying about audience and start worrying about creating the kind of experience that people actually want to create content about. Give them something they care about and they'll go ahead and create social media content on their own because they want to.
SUBSCRIBE: https://www.youtube.com/jaybaer00
SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goest to Ted Rubin (twitter.com/tedrubin), the co-author of Return on Relationship (http://www.amazon.com/Return-Relationship-Kathryn-Rose/dp/1622958209). I can't wait to see Ted's face when he hears about what this company is doing!
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.