Reid Wicoff, CEO and co-founder of Digible, is back with another solo riff… kind of. With David still clocking ultra-marathon miles and family time, Reid keeps the spinoff rolling with Riffing with Reid.

Think of it as a mix between a rant, a ramble, and a reality check for multifamily marketing.

This round, Reid tackles Principles 11 through 19 under a simple framework we all know and sometimes love to hate: Stop. Start. Continue.

Stop budgeting like it is 1999. Stop pacing campaigns evenly. Stop assuming your A/B tests are telling the truth.

Start educating yourself on fee transparency. Start benchmarking at the property level. Start following the page views to diagnose your funnel.

Continue exploring how ChatGPT and AI influence the renter journey. Continue marketing through the whistle to drive renewals. Continue hammering relentless differentiators that win search, tours, and leases.

This episode is equal parts actionable strategy and candid industry reflection.

Perfect for marketers, operators, and anyone serious about putting dollars where demand actually is.

Subscribe now, share your takeaways or disagreements, and get ready for the next principles coming your way.

Learn More About Digible:⁠ https://digible.com/?utm_source=dd_podcast&utm_medium=episode_description

Timestamps:

00:00 Preview & Intro

03:02 11: Stop Budgeting Like it's 1999

05:17 12: Pacing Campaigns Evenly

09:18 13: Stop Assuming Your Agency Is A/B Testing

12:08 14: Educate Yourself on Fee Transparency

13:56 15: Start Benchmarking Data at the Property Level

18:53 16: Following the Page Views

25:15 17: Continue Asking About ChatGPT (But Be Patient)

28:38 18: Marketing Through the Whistle

32:05 19: Continue Defining Your Differentiators