Want to make sure the people in your audience actually turn into buyers? Then you need to make sure you build your audience with an offer in mind. Otherwise, you may end up with a collection of people who are just there to look but will never buy from you. And that’s just the beginning. There are other reasons why you need to have an offer in mind before you start building your audience! Learn more in the most recent podcast episode. 

If you want more resources and show notes, check out http://marissalawton.com/podcast