“Community is long-term revenue built on long-term relationships.”

In this episode, we discussed how to turn community from a “nice-to-have” into a strategic business growth engine by aligning member value, internal collaboration, and measurable impact, in particular:

👉 The balance between business needs and member value (the 50/50 rule).

👉 Why one active member can have a massive business impact.

👉 How to prove community ROI when you can’t tie it directly to revenue.

Join Yurii Lazaruk, the Community Consultant, and Céline Riemenschneider, a marketing and community consultant and strategist who turns engagement into real business impact, former community leader at Canva and Yelp, a winner of a CMX Community Leader award, and the Founder and Head of Community at The Chefs Community, in connecting community goals with business goals to drive business growth!

Connect with Celine and Yurii on Linkedin:

https://www.linkedin.com/in/celineriemenschneider/

https://www.linkedin.com/in/yurii-lazaruk-community-consultant/

Timestamps:

(00:00) Meet Céline Riemenschneider

(01:08) Defining Community for Business

(02:05) Aligning Community Goals with Business Goals

(04:14) Inspiring Community Engagement

(06:50) Balancing Business and Community Needs

(08:32) Empathy in Community Management

(15:27) Collaborating with Internal Teams

(24:04) Handling Community Challenges

(28:14) Leveraging Technology in Community Building

(32:43) Measuring Community ROI

#communityROI #communitybuilding #businessgrowth