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Stop Chasing Bad Leads: Ideal Client Profiles Explained
Struggling to attract and convert the right leads? Your Ideal Client
Profile (ICP) might be the missing link. In this episode of Brews &
Buzzwords, Digital Marketing Director Sylvia Wong sits down with
Lifecycle Marketing Strategist Petrija Dos Santos to explore how
identifying and refining your ICP can dramatically improve your B2B
marketing results. Learn how to define your ideal client, avoid common
ICP mistakes, and align your sales and marketing efforts to attract
high-value customers who actually convert. Whether you’re in SaaS,
services, or any B2B space — this is a must-watch.
Learn more about your ad choices. Visit megaphone.fm/adchoices
View all episodes
By George ArabianStruggling to attract and convert the right leads? Your Ideal Client
Profile (ICP) might be the missing link. In this episode of Brews &
Buzzwords, Digital Marketing Director Sylvia Wong sits down with
Lifecycle Marketing Strategist Petrija Dos Santos to explore how
identifying and refining your ICP can dramatically improve your B2B
marketing results. Learn how to define your ideal client, avoid common
ICP mistakes, and align your sales and marketing efforts to attract
high-value customers who actually convert. Whether you’re in SaaS,
services, or any B2B space — this is a must-watch.
Learn more about your ad choices. Visit megaphone.fm/adchoices