Here’s something I’m seeing in corporate boardrooms: a desire to win over moderates.
It’s a well-intentioned mistake, but it’s a mistake nonetheless.
Why?
Because that cohort just doesn’t exist on any issue. If they’re “moderate,” they’re indifferent.
So, you’ve got two options when engaging this slice of the population.

Here’s something I’m seeing in corporate boardrooms: a desire to win over moderates. It’s a well-intentioned mistake, but it’s a mistake nonetheless. Why? Because that cohort just doesn’t exist on any issue. If they’re “moderate,” they’re indifferent. So, you’ve got two options when engaging this slice of the population.

Stop chasing moderates

Power is always in motion—between political actors, within societies, and across boardrooms. In Power Shifts, Joseph Lavoie explores the forces upending the status quo: the rise of populism, the demographic waves reshaping economies and politics, governments asserting new authority, and the technological revolutions redefining how we live and work. Drawing on over 20 years of experience advising G7 leaders, premiers, and executives, Lavoie reveals the patterns driving these shifts—and what it takes to stay ahead in a world where power never stands still.

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Stop chasing moderates

Stop chasing moderates