Most agencies treat client work like a machine… and their own marketing like an afterthought.

In this episode, Phil Kiel breaks down why that mindset slows growth, and what actually happens when you flip the switch and start treating agency marketing like reps in the gym.

From publishing imperfect lead magnets, to building a creative production line that doesn’t bottleneck, to navigating the balance between reactive and proactive media buying… Phil shares the systems, habits, and mindset shifts that keep an agency moving forward.

We also dive into the power of consistency on social, why “lurkers” secretly drive revenue, and how to build a personal brand that compounds for years.If your agency is stuck waiting for “perfect,” this conversation is your sign to ship the next thing.

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Visit our Agency website: ⁠www.brighterclick.com⁠

Learn more about our creative strategy software: ⁠https://www.dataally.ai/