We live in a world obsessed with information.More books.More podcasts.More courses.More advice.But what if information isn't what changes people?In this conversation, Jeffrey Zeig, one of the last direct students of Milton Erickson, explains why transformation doesn't happen when we understand something.It happens when we experience it.We talk about why perfection is an illusion...- why great therapists think more like artists than scientists...- why the most powerful conversations don't give answers, they create realizations...- and why meaning, not productivity, might become the most important skill in the age of AI.If you've ever wondered why some conversations change your life while others are forgotten the next day, this episode will completely change how you think about communication, leadership, coaching and being human.