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Stop Chasing Tactics: Build a Real Marketing Strategy, with Kenneth Burke
Marketing strategy vs tactics - what's the difference? And where do you start when building a strategy for your company?
In this episode of Marketing Deconstructed, B2B marketing strategist and host Ali Schwanke sits down with Kenneth Burke, VP of Marketing at Text Request and author of Burke Bits, to break down the elements of an effective marketing strategy - including hard learned lessons "on the job".
From understanding your audience and setting clear goals to navigating tactical vs. strategic thinking, Kenneth shares his practical insights gained from building marketing strategies that drive results.
Kenneth also shares practical examples of things you can do stand out, course correct, and ask the right questions to fuel growth. Whether you're a marketer, entrepreneur, or founder managing marketing, this conversation will equip you with the tools to elevate your strategy.
Tune in to learn:
Kenneth Burke:
https://www.linkedin.com/in/kenneth-burke-1641b676/
Kenneth's newsletter:
https://www.burkebits.com/
Text Request:
https://www.textrequest.com/
Text Request podcast https://www.textrequest.com/insights/text-request-talks-podcast-all-episodes
View all episodes
By Marketing DeconstructedMarketing strategy vs tactics - what's the difference? And where do you start when building a strategy for your company?
In this episode of Marketing Deconstructed, B2B marketing strategist and host Ali Schwanke sits down with Kenneth Burke, VP of Marketing at Text Request and author of Burke Bits, to break down the elements of an effective marketing strategy - including hard learned lessons "on the job".
From understanding your audience and setting clear goals to navigating tactical vs. strategic thinking, Kenneth shares his practical insights gained from building marketing strategies that drive results.
Kenneth also shares practical examples of things you can do stand out, course correct, and ask the right questions to fuel growth. Whether you're a marketer, entrepreneur, or founder managing marketing, this conversation will equip you with the tools to elevate your strategy.
Tune in to learn:
Kenneth Burke:
https://www.linkedin.com/in/kenneth-burke-1641b676/
Kenneth's newsletter:
https://www.burkebits.com/
Text Request:
https://www.textrequest.com/
Text Request podcast https://www.textrequest.com/insights/text-request-talks-podcast-all-episodes