JOY Unfiltered: Joy is the strategy

Stop Chasing the Checklist. Start Building Community.


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In this episode of Joy Unfiltered, Rachel sits down with Brenda Rigney, business coach and founder of Aligned AF Community, to talk about what happens when the midlife “rule book” stops working.

Brenda shares why the question “How am I supposed to be?” can feel so triggering, how to rebuild trust with your body when life gets loud, and why community (not hustle) is the fastest path to clarity and momentum.

You’ll also hear Brenda’s practical advice for women who want to start something on the side without overthinking: start a Skool community first, then let your brand and offers evolve from real conversations.

If you’re navigating reinvention, burnout, divorce, a breakup, shifting identity, or simply that feeling of “there has to be more”… this episode is your permission slip to take one grounded step at a time.


Connect with Brenda

  • Instagram
  • Aligned AF Community
  • The AI-Driven Business Summit
  • Skool Scale Camp

Support the show

Connect with Rachel

  • Joy-Led Leadership Forum
  • The JOY Project
  • Joy is THE Strategy
  • Instagram
  • LinkedIn
  • YouTube
...more
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JOY Unfiltered: Joy is the strategyBy Rachel