Most small business owners have been taught to obsess over their “Ideal Client Avatar”. To name them, write their life story, and plaster their face on a mood board.

But what if everything you’ve been taught about your ICA is… wrong?

In this episode of The Opt-In Podcast, Melissa Franks breaks down why your ideal client is not:

• One person
• The person you wish would buy from you
• Even you, the founder (yep, sorry)

 

Using real examples from working with clients across industries, she reveals:

✅ Why your first ICA is always a mirror of yourself and why that version must eventually die

✅ Why the customers who spend the most are not always the most profitable or loyal

✅ How seasonality, pricing, and product mix completely change who you should be selling to

✅ The dangerous trap of “too many ICAs” and how confusion kills conversions

✅ The only real way to discover your ideal clients: testing, tracking, and talking to real humans

If you’ve ever felt confused about who you should be marketing to, or worse, you’ve been selling to the wrong people, this episode will help you recalibrate your aim and finally get clarity.

 

If you have a business that is $3M+ in annual revenue and you are struggling to grow schedule a free consultation with us at On Call COO and maybe, just maybe it's your ICA. To schedule: https://www.melissafranks.com/fractionalcooservices

Connect with Melissa:

Watch the Episodes on Youtube

Instagram: instagram.com/melissa_franks

Schedule a call: melissafranks.com