I’m back in your ears, newly married, slightly bumbly and recording with a rolled ankle and a very full heart. Today’s mini-masterclass is for every florist who’s convinced bookings = being cheaper than the studio down the road.

Spoiler: couples don’t buy with spreadsheets; they buy with feelings and justify it later

I’m walking you through 10 specific reasons couples happily choose the higher-priced florist, things like response speed, brand positioning, referrals, friction-free booking, clarity, trust, and pricing psychology with real examples from my own studio (including this month I booked $68k in florals without a single consult). If you’ve been lowering your rates to “be competitive,” this episode will reset your brain and your booking flow.

Try this today (quick wins):

- Turn on an instant enquiry auto-reply that sounds excited and personal

- Cull 9 photos from your grid and keep the 3 that scream “premium”

- Add one higher-tier option to your proposal so “best” is easy to choose

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If you’re ready to build a premium on purpose brand, this month inside Wildflower Academy we’re deep-diving into client experience, pricing psychology, and enquiry systems that book at your real rate. Come join us!