In this special Athens Bar Show edition of LUCA, THE PODCAST, Luca sits down with Bianca Grisolia — PR and communication expert working with some of the most exciting bars and brands in the industry.

Bianca shares a clear and honest perspective on what it really takes to build visibility and grow in today’s hospitality world.

In this episode, they explore:

– Why there is no magic formula in PR

– The importance of authenticity in branding

– How to build a strong communication strategy

– The role of storytelling in hospitality

– Why communication is no longer optional

Recorded live during Athens Bar Show, this conversation is a must-listen for anyone building a brand in the drinks industry.

Special thanks to the Athens Bar Show team for hosting this episode.

This podcast is proudly supported by:

The Art of Shaking

https://theartofshaking.com/

Amaro Santoni

https://amarosantoni.com/en/prodotto/amaro-santoni/

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