In this passionate and candid episode of "Forging Fluidity," hosts Savannah Wishart and Griffin Coombs tackle a critical issue in the coaching industry: how to recognize and communicate the genuine value of professional coaching services.

Drawing from their personal experiences as coaches, they dissect the widespread misconception that coaching is simply about time spent in conversation. Instead, they argue that coaching is about transformation—a nuanced process of guiding clients toward meaningful personal and professional change.

The discussion highlights several key points:

• The outdated "time for money" model doesn't work for knowledge workers like coaches
• Coaching requires years of expertise, training, and continuous personal development
• Clients should focus on the potential transformation, not just the hourly rate
• Coaches need to be more transparent about their value and expectations
• 
  

For potential clients, they emphasize finding a coach who can offer unique insights and truly understand individual needs. For coaches, they recommend being confident in pricing, adding value through supplementary materials, and advocating for fair compensation.

The episode is a rallying cry for recognizing coaching as a legitimate, skilled profession that delivers profound personal growth and lasting change.

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Griffin Coombs⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠@griffin.coombs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ /⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thenorthstarbody.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Savannah Wishart ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@primalrevolutions⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  /⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠primalrevolution.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Griffin is a movement and breathing coach based in Tangier, Morocco, dedicated to helping people redefine and explore their approach to fitness and physical well-being. His work focuses on unlocking natural athleticism and empowering self-expression through the body. Whether you’re a seasoned fitness enthusiast looking to "level up" or someone new to physical training, Griffin specializes in addressing often-overlooked areas of physicality: freedom of movement, authenticity, and natural movement patterns.

For Griffin, courage, discipline, and accountability in training don’t mean grinding hard every day. It’s about tuning into your mind and body, understanding what they need in any moment, and taking responsibility for delivering that. With expertise spanning corrective exercise, bodyweight strength training, mobility and stability, martial arts, Animal Flow®, and performance breathing, Griffin brings a nuanced, holistic approach to coaching—essential for anyone seeking optimal health and peak performance. 

Savannah is a multi-dimensional human who lives her life as a creative and a Self-Love Life Coach. With a background in photography, writing, and paleo food, she’s all about exploring what it means to live fully and authentically.

As a self-love expert, Savannah supports her clients in two transformative ways: through one-on-one life coaching sessions and her unique⁠⁠⁠⁠⁠⁠⁠forest bathing embodiment photo sessions⁠⁠⁠⁠⁠⁠⁠. Formerly Sweden’s first ⁠⁠⁠⁠⁠⁠⁠Unbeatable Mind Coach⁠⁠⁠⁠⁠⁠⁠,she’s also a six-time MILRUCK event finisher and the founder of ⁠⁠⁠⁠⁠⁠⁠The Primal Revolution⁠⁠⁠⁠⁠⁠⁠ in 2013. Her passion for the ultimate human experience pushes her to explore life beyond modern distractions—you’ll often find her split-boarding in the backcountry or navigating mountain bike trails.

Savannah’s philosophy? Someone out there is living the life of your dreams. Why aren’t you?