“Create an immersive experience.”

You’ve heard that a lot when it comes to trade shows and events. It’s something I talk about in my exhibitor workshops, books, and podcast.

But here’s the thing: Creating an immersive experience is not about LED screens, VR headsets, or other assorted flashy tech gadgets. In fact, all that glitz & spectacle may actually be driving attendees away instead of drawing them in.

What if immersion was about something much simpler … and far more powerful?

Let’s flip the script on this and uncover the key to creating genuine connection.