Most business owners focus on what’s front and centre, the deals, the clients, the wins. But what if the real power lies in what no one sees? 

In this episode Mark and Caroline reveal a game changing mindset shift that unlocks sustainable growth, better teamwork, and personal freedom. Find out why clarity around roles, not just to do lists, is the key to stronger accountability, better results, and a healthier workload.

From invisible labour in partnerships to the cost of blurred roles, this episode dives into why recognising and valuing the “unseen” work might be your biggest profit lever. Whether you’re growing a team, running a business with your partner, or just sick of wearing every hat, this conversation will change the way you lead.

If you’ve ever felt your work wasn’t valued, or you’re unsure how to scale without burning out, this conversation will change how you see your business and yourself.

In today's podcast, Mark explores:

• How to spot and elevate the behind-the-scenes work that quietly drives growth (02:09)
• Turning “support” roles into growth engines (03:41)
• How to shift from task-based job descriptions to outcome-driven roles (07:24)
• The real reason boundaries create scalable, self-sustaining businesses  (09:49)
• Making public recognition a growth strategy that motivates your team (13:18)
• Why every person in your business is in sales (17:06)

Get in touch with Mark Creedon

• LinkedIn: https://www.linkedin.com/in/mark-creedon/ 
• Facebook: https://www.facebook.com/markcreedoncoach/ 
• Business Accelerator Mastermind: https://investor.metropole.com.au/business-mastermind/