In this episode of Who Moved My Career?!, hosts Nicole McNamara and Sam Tortora sit down with Gavin McMahon — engineer turned storyteller and author of Story Business — to prove that storytelling isn’t fluff; it’s a power move.

From boardrooms to job interviews, Gavin shows how the right narrative can do what data can’t: shift perception, build trust, and even move markets. He breaks down the story beneath the story, why authenticity beats “LinkedIn polish,” and introduces story stocks — the tales investors buy into long before they buy equity.

If your career path looks more like a plot twist than a straight line, this one will help you turn your messy middle into your market advantage.