In this episode of Content Wars, we unpack the overused term “thought leadership” and explain why most B2B companies are doing it wrong. From ghostwritten blogs to unengaged subject matter experts, we dive into how to create real expert-driven video content that actually builds trust and authority in your market.

💡 Key Takeaways:- Why most “thought leadership” is just safe, sanitized content

- The difference between real expertise and surface-level opinions

- How to get subject matter experts to participate in video content

- Formats that make it easier to get experts on camera

- Why repetition is essential to becoming a true voice in your industry

⏰ Timestamps:

0:00 – Why the term “thought leader” sucks

2:20 – The blog problem: ghostwritten and ignored

4:30 – Why video is the best format for expert content

7:45 – Getting SMEs to actually care

10:10 – How to start with just one expert

13:30 – What formats work best for beginners

17:00 – The case for repeating yourself

20:00 – Why leadership buy-in changes everything

23:00 – Should your CEO be the thought leader?

#B2BMarketing #ThoughtLeadership #ContentWars