Let’s get one thing straight—if your prices don’t make you a little uncomfortable, you’re probably charging too little.

Jim Coleman calls out the guilt that’s been holding farmers back for generations—and burns it to the ground. Joined by co-host Grant Wallace, Jim dives into the hard truth: You can’t build a premium farm with poverty pricing.

What You’ll Hear: 

• Why charging more isn’t selfish—it’s how you stay in the game
• How to price for profit, not comparison
• The “Price Check” test: does your pricing pass?
• The psychology behind premium pricing (and why people want to pay more)
• “Hot or Not” pricing moves: Jim tells it like it is—no fluff
• A challenge that’ll boost your confidence and your revenue—today

This episode is your permission slip to stop playing small, raise your prices, and finally get paid like a premium brand—not a bargain bin.

🌱 Your farm deserves more. And so do you.

This episode is sponsored by my new book: “Cut the Crap & Close the Gap: The Urgency of Delivering Desired Results, by Jim Coleman. Available on Amazon in Paperback for $13.64 and on Kindle for $9.99 

Dig Deeper:

→ Visit ColemanCrestFarm.com
Follow Jim: @colemancrestfarm
Connect with Jim on LinkedIn: @JimColeman
Join the Farming Freedom Fighters on Facebook

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