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Ever find yourself repeatedly avoiding certain business tasks, despite knowing they're "effective"? That resistance might be telling you something crucial about alignment.

In this deeply personal episode, I open up about my recent therapy journey and how it's transformed my understanding of business resistance. After shifting from coaching subscription box founders to working with online entrepreneurs, I found myself dreading the "proven" tactics of LinkedIn outreach and sales calls. This dread wasn't laziness—it was a misalignment with my authentic approach and energy.

Drawing from business leader Scott Alford's teachings on alignment, I explore how entrepreneurs often push through resistance, mistaking it for a mindset issue when it's actually a compass pointing toward what truly works for us. I share the moment I realized the hypocrisy of using high-pressure sales tactics to sell a program about non-pushy email marketing, and how this clarity helped me reframe my entire approach.

The most profound insight? Sustainable business isn't just about doing the work—it's about choosing work that energizes rather than depletes you. I outline my shift toward genuine connections, value-first engagements, and nurturing relationships through email and community building—methods that honor my strengths while still achieving business goals.

This episode offers a gentle reframe for entrepreneurs feeling stuck: perhaps you're not broken or undisciplined—you're simply bumping up against methods that don't match your energy anymore. If business has felt heavy lately, I invite you to consider what alignment might look like for you. Your resistance might be your greatest teacher.

Has this resonated with you? I'd love to hear your thoughts—reach out directly at [email protected] and let me know if you'd like more episodes exploring the inner game of entrepreneurship.

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