Stop Fixing Yourself. Find the Right Room. | Liza Adams, Part 1

Liza Adams spent her whole career being the person who shares. Ideas, connections, credit. In the right rooms, that made her invaluable. In the wrong ones, people assumed she had an angle. "What does she want? What is she positioning for?" As if generosity at work always has to be a move.

She didn't figure this out from a book. She figured it out by living through both versions. CMO role, acquired out from under her. Job market that wasn't hiring. And a quiet realization that the thing she kept trying to fix about herself was never the problem.

This is Part 1 of my conversation with Liza. She's an AI advisor and GTM strategist now, but this episode isn't about AI. It's about what happens when your best instinct keeps getting punished, and what shifts when you stop asking "what's wrong with me?" and start asking "am I in the right room?"

Liza also reframes something I think a lot of leaders carry quietly. She stopped saying "they ignored me" and started saying "I allowed that." That's a small shift in language. It changes a lot about what you do next.

• Your natural style isn't the problem. The environment that punishes it is. Knowing the difference changes every decision after it.
• "I allowed myself to be snuffed" is a different sentence than "they snuffed me." One keeps you stuck. The other gives you something to work with.
• Liza picked her entire career from a magazine list at 16, pivoted out of engineering in 18 months, and made it to CMO. The throughline wasn't a plan. It was knowing when to walk toward the crack that opened.