We challenge the false confidence of generic jury data and show how venue-specific psychographics, behavioral science, and calibrated AI deliver sharper voir dire, stronger narratives, and better outcomes for plaintiffs. We also unpack confirmation bias, defensive attribution, and hindsight bias with practical ways to neutralize them.

• the danger of national averages and convenience samples
• how local culture and venue history shape damages attitudes
• why demographics mislead and psychographics predict
• confirmation bias, victim blaming and hindsight bias explained
• building targeted SJQs that bypass social desirability
• engineering voir dire to expose latent predispositions
• tailoring themes to venue-specific belief patterns
• using simulations to pressure test openings and experts
• examples of predicted triggers driving deliberations
• ethical guardrails and maintaining human oversight

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https://scienceofjustice.com/