Most businesses are throwing content into the wind and hoping something sticks. But what if your social media strategy is moving you sideways instead of forward?

This week on Not All Business, we welcome Eleisha Everett, social media strategist and host of Your Audience is Waiting. Eleisha breaks down why consistency beats virality, how to know if you're solving an execution problem or a strategy problem, and what to do when your CEO becomes the bottleneck to your brand's growth.

Key Takeaways:

• Why "going viral" is the wrong goal (and what to aim for instead)

• The three non-negotiables for social media success

• How to diagnose when content isn't working: execution vs. strategy

• Leading up: How to move a resistant CEO toward social media

• Why sales, marketing, and product need to be in the same room

Please consider sharing this episode & subscribing to the show for more unfiltered conversations about leadership, growth, and the messy human side of business.

Follow Eleisha:

• Eleisha on Instagram: https://www.instagram.com/eleishaeve/

• Your Audience is Waiting podcast:

• YouTube: https://youtube.com/playlist?list=PLmpKI9-4ly78GOjDoAGsDAb6eIHIy2WbL&si=yjyU2AG3t3WQ3B6D

• Spotify: https://open.spotify.com/show/5W4srWNqYNE1e4T71wvrMX?si=32effdf1c7e74af9

• Apple Podcasts: https://podcasts.apple.com/us/podcast/your-audience-is-waiting/id1818965302

Links & Mentions:

• PIP for PUP: Follow Heather's fitness journey on Instagram at https://www.instagram.com/heathercooper.nab/

• Episode 16 with Nicole Christensen: https://notall.biz/[episode-16-link] (Where the PIP for PUP challenge originated)

• Kathryn O'Day (mentioned VC): https://www.linkedin.com/in/kathrynoday/

• CBS Colorado: "Colorado Buffaloes athletics making waves on social media thanks to Deion Sanders" https://www.cbsnews.com/colorado/news/deion-sanders-social-media-impact-coach-colorado-buffaloes-athletics-making-waves/

Submit Your Sticky Situations & Workplace Dilemmas:

• Write a note: https://notall.biz

• Leave a voice memo: https://notall.biz/home#situations

• Send an email: [email protected]

Thank You to Our Sponsors:

• Your Audience is Waiting podcast by Eleisha Everett

• YouTube: https://youtube.com/playlist?list=PLmpKI9-4ly78GOjDoAGsDAb6eIHIy2WbL&si=yjyU2AG3t3WQ3B6D

• Spotify: https://open.spotify.com/show/5W4srWNqYNE1e4T71wvrMX?si=32effdf1c7e74af9

• Apple Podcasts: https://podcasts.apple.com/us/podcast/your-audience-is-waiting/id1818965302

Keep exploring the stories that power Not All Business. Every episode opens the door to fresh insights on what it really means to be a Female Executive or Female CEO, navigating the highs, lows, and unexpected turns of leadership. From real-world workplace dilemmas to candid conversations about breaking barriers, this podcast gives you the tools, inspiration, and perspective to thrive in your own career. So don’t stop here, dive into more episodes, learn from other women in business, and stay connected to the conversations shaping the future of work. Your next breakthrough might be just one episode away. Subscribe for more unfiltered conversations about the messy reality of leadership, professional growth strategies, and the real talk about work with new episodes every week.

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