In this episode of the Brand Up Podcast, we break down the real mechanics behind local marketing — the stuff that actually moves the needle when you’re building a service-based business.

We get into why Groupon brings price-shoppers, why Google Maps ads are the easiest entry point, and how $10/day can turn into a year of recurring revenue if you understand your ideal client and stick to a long-term plan.

You’ll hear why most owners fail at ads (hint: they quit after one bad day), how to build a referral engine without killing your margins, and why knowing your customer’s age, job, and spending habits affects everything from your offer to your headline.

We also cover:

• How to pick winning keywords for Google Maps ads
• Why intent beats impressions every single time
• The psychology of raising your prices without tanking your retention
• How to stop blending in and start dominating your local area
• Why “every business is pay-to-play” — either with time or money
• The mindset shift that separates people who scale from people who stall

If you’re serious about growing locally — not hoping, not guessing — this episode gives you the roadmap and the reality check.