Stop Helping People Who Dont Help Themselves.. Today I want to talk about something that is far too common place in the beauty industry. People talk AT LENGTH about "entitlement" with newcomers to the beauty industry who think they can just show and charge what veterans charge and should have books as full as more tenured artists.... but let's talk about the part no one mentions: Who creates that entitlement? You. Free advice in Dm? You. Constant cheerleading and unlimited step-by-step guidance? You. Hours, Days, Weeks, Months of you TRYING for them? You. Stop it. You're burning yourself out for someone else. Let me explain why this is killing your business.