Publicist KJ Blattenbauer joins Debra Pearlman to break down what PR really is (earned credibility), how it differs from paid marketing, and the simple steps entrepreneurs can take to get noticed—starting with consistent messaging across every platform.

Takeaways:
- Earn trust with third-party validation
- Align your website + social bios
- Pitch editors and local media for free
- Start a “proof of awesomeness” folder
- Speak up without dimming your light