She had £76 left after paycheck when she decided to start a business.

Six months later? Six figures.

Krystal Blackwell of Krystal Designs sits down with Helen Wingrove-Sanders and Emma Campbell to reveal the cold email strategy, personal brand system, and consistency habits that made it happen - without a big budget, a big network, or any idea what she was doing with her accounts.

IN THIS EPISODE:

- The cold email sequence Helen (who hates cold email) called the best she'd ever seen
- Why most founders confuse their personal brand with their company brand - and why 
  it's killing their visibility
- The LinkedIn strategy Krystal uses: personal page for storytelling, company page 
  for services
- How to build a funnel that turns your personal brand into predictable enquiries
- The 'win or learn' philosophy - and why it's the only mindset that keeps you moving
- Why she tracks UTM parameters to find out which platforms actually drive business
- Her 'record, show up, post' rule for overcoming camera fear

This one is for every founder who's been hiding. It's time to start selling.

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KRYSTAL'S C-WORD THIS EPISODE: 🔤 Watch to find out...

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FIND KRYSTAL:
🌐 Krystal Designs: https://krystaldesigns.co.uk/

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FIND US:
🎙️ Three Founders Walk Into A... on Spotify, Apple Podcasts, and everywhere you listen

🌐 Emma Campbell's The Coaching Point: https://thecpoint.co.uk
📩 LinkedIn: https://www.linkedin.com/in/emmalouc/

📩 Helen's weekly hiring newsletter: hfbac.kit.com/newsletter-sign-up
📖 Hire Ready (Helen's book): hfbac.kit.com/products/hire-ready-bundle
🌐 HFBAC: https://hfbac.com

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TIMESTAMPS:
0:00 - Intro and host preamble
02:50 - EnquiryOS - turning your brand into a predictable enquiry engine
03:30 - Krystal arrives - the Boracay beach fantasy opener
08:30 - "I had £76 left after paycheck"
10:00 - The accidental business owner story
16:01 - Record, show up, post - overcoming camera fear
18:21 - The Dan Kennedy mastermind invite (and why she was baffled)
33:29 - Personal brand vs company brand - the mistake most founders make
38:00 - LinkedIn strategy for solo founders
51:26 - The C-word reveal
53:07 - UTM tracking - knowing what actually works
54:49 - Win or learn - the only mindset that matters

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#FounderStory #ColdEmail #PersonalBrand #SixFigures #Entrepreneur #EnquiryOS 
#ThreeFoundersWalkIntoA #ChemistryFirst #StartupLife #SmallBusiness #LinkedInTips 
#BusinessGrowth #Bootstrapped #WomenInBusiness #ConsistencyIsKey

Three Founders Walk Into A... is hosted by Helen Wingrove-Sanders (HFBAC) and Emma Campbell (The Coaching Point). 

New episode every week. 

Find us on Apple Podcasts, Spotify, and wherever you listen.