Sofia Pusa chats with Luca Peterson, a filmmaker and content creator who went from a 9-5 finance job to building a massive online following and a tight-knit community. Luca shares the pivotal choices, bold lifestyle changes, and creative experiments that have shaped his path.

From a chaotic move to Bali to the decision to completely overhaul his diet and habits, he talks openly about burnout, creative blocks, and what it really takes to stay consistent without losing yourself. We also explore his approach to making content go viral without chasing algorithms, using AI as a tool, and leaning into the quirks that make his work and personality stand out.

Packed with energy, honesty, and practical insights, this episode is a masterclass for creators who want to grow their audience, stay authentic, and have fun doing it.

Key Takeaways

• Bold lifestyle changes that fuel focus, energy, and creativity

• Overcoming burnout and creative blocks

• How to make content go viral without chasing algorithms

• Using AI strategically while staying authentic

• Leaning into your quirks to stand out and connect with your audience

Luca Peterson is a filmmaker & content creator.

Sofia Pusa is a creative director and illustrator. She created (In)Decisive Moments to explore the pivotal decisions and defining moments that shape who we are. She's passionate about sharing stories of how people find their creative voice and carve out a path that feels honest and true.

Guest

Instagram | YouTube

Show

Website | Instagram | TikTok

Sofia Pusa

Website | Instagram

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